be.bright Pronunciation: bEˈbrît Function: verb 1: to be full of PROMISE and OPTIMISM; likely to succeed 2: to be RADIANT; glowing with light ~ letting your own SPIRIT shine 3: to use INTELLIGENCEand BRILLIANCE by arming yourself with the power to care for your breast health in order to live a peaceful, beautiful, and fulfilling life. 10% of be.ology proceeds will be donated to Bright Pink , a unique resource providing support to young women who are at high risk for breast and ovarian cancer. be.ology TM is honored to support this cause and all the impact that it will have on our futures. Please join us in making a difference by carrying the message and energy of the be.bright TM tee